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With the arrival of April, we are through another busy trade show season. But that doesn’t mean we are going to sit back and relax. We are busy with our own research on the hottest trends and technologies available in the booth building business.

We know for you to have a successful trade show means you need a great audience at your booth. To get that, you need the right mix of design and interactivity to engage with trade show attendees.

It is our mission to stay on top of the best ways to provide the design and interactivity you need in your trade show booth. Even when we are asked for something highly custom, as we were with our client Novation for their recent booth at The NAMM Show.

Client Feature: Novation

Novation 90s Arcade exhibit  Hanna in Novation exhibit

For this year’s show, Novation wanted us to build their booth into a 90s-style arcade, complete with a dance floor that lit up, a wall of lights to match the dance floor, a flight cockpit and two different styles of video game console.

Novation, a hardware and creative instruments company, attends several trade shows a year. We recently spoke to Hannah Bliss, the Director of Marketing for Novation, about their trade show marketing and why exhibiting was a major part of their marketing plan. She told us, “Our customers benefit from seeing, touching, and hearing our products in the flesh. Customers often come to events to see us and make their final buying decision based on the brand experience they have and what advice they get from our staff, so it is hard to quantify the importance of our presentation at these shows.”

New Business Development Associates

We are proud to introduce two new associates at Xibeo that we brought on board to help us get you exactly what you need to make your trade show marketing successful.

Melissa and Roseanne come on board with a ton of experience and knowledge. They are here to listen to your unique needs so we can create innovative solutions while keeping your budget on track.

Roseanne Stansbury

Roseanne Stansbury headshot

Roseanne comes to Xibeo with over 30 years diverse Account Management experience in varying industries, including finance, education, rail and logistics.

“I’m so excited to be a part of an organization that values customer relationships the way Xibeo does! It’s really what drives being able to provide individualized solutions for each client, so they can shine.”

Roseanne lives in Chicago with her husband and twin boys. She enjoys exploring the city, cooking, and advocating for Special Needs children.

Melissa Morgan

Melissa Morgan headshot

Melissa comes to Xibeo with over 20 years of entrepreneurial experience in a multitude of industries including mobile communications, Indonesian imports, and themed entertainment for motion picture and aerospace fabrication.

“I opened my first business when I was 20 years old, and since have become well versed in the art of negotiating, the need to be agile AND creative, and the development of building long and lasting relationships with both clients and vendors. Joining Xibeo was just a natural extension!”

Free Cost Savings Analysis

We welcome you to take advantage of our complimentary trade show cost savings analysis.  We review all of your trade show costs and generate a solution to create an effective trade show experience, with the greatest return on investment, while staying on budget.