Xibeo Newsletter Vol 1 Issue 4

Welcome to fall!  We are back from vacation and already running strong on the fall trade show season.  Hopefully your summer didn’t blow by as quickly as ours did!  We spent a ton of time streamlining our booth production and design operations and we’re ready to tackle the upcoming busy seasons!

New guide on the blog
This month we have a new guide to help you calculate the return on investment of your trade show marketing.  It’s expensive to exhibit at a trade show, so it’s extremely important that you know you are getting your money’s worth.  This guide will help you figure that out.  We would love to hear your opinion on the article.  Please feel free to share in the comments!

A case for renting
We wanted to pass along a quick example highlighting a key benefit of renting your trade show booth.  The National Association of Music Merchants (NAMM) show is a huge event.  We have several clients who exhibit at that show every year.  This year, the show floor has changed quite dramatically due to the expansion of The Anaheim Convention Center.  After having the same booth space and size for years on end, many of our client’s situations have changed in both booth location and size.

Fortunately, our clients at NAMM either rent or have a hybrid of rental and owned properties.  This has allowed us to work with them to reconfigure their booth properties to ensure they maintain their presence at the show without having to start from scratch.  These clients are getting a new booth without the cost of buying a new booth, thereby keeping their budget open for things they need like pre-show marketing to insure attendees know where their new space is.

If you need a new booth, consider renting.  You can keep your booth costs down and get a new booth whenever you need it.

That’s all for this installment of our newsletter.  As always, if we can help you with any of your 3D marketing needs, please let us know.  We love to help!