As a trade show exhibitor, one of the most important decisions you will make is which exhibit house to work with on your booth. There are a lot of options available to you and making the decision can be difficult, especially if you are new to trade show marketing. There are two common exhibit house [...]
It is with great sadness that we announce the passing of our dear friend and colleague, Sylvia Gardner. Sylvia has been a fixture in the exhibit industry for over 30 years, most of that time spent running her own company, Trade Show Images. In 2010 Sylvia became part of the Xibeo family. Her [...]
Many of you are gearing up for your 2018 trade show schedules and we are in full swing with booth builds to help you make it happen. Our shop is humming along with many new projects. We thank you all for making us a part of your trade show marketing. Remember, we can help you with [...]
Happy New Year! It is our sincere hope that you had the most wonderful time over the holiday season, spending it with those you love and those who love you. We are excited to get started with 2018 and we are already busy with new booths for the upcoming trade show season. We've got [...]
Katzkin Leather, the leading provider of custom automotive leather, exhibits in a large 30x60 booth space every year at the legendary SEMA trade show. And while their remarkable products are regularly featured in over 100 different vehicles at the show, their own trade show booth is a major piece to their marketing. Over the last [...]
Happy Halloween! We are in full swing of a busy trade show schedule and shipping out some scary good booths :) This month our focus has been on trade show graphics and how important they are to your trade show booth. Great graphics are designed to work seamlessly with your booth design. You’ll need graphics [...]
The human attention span is a fickle thing. Our brains have instincts and protocols hardwired in that affect our focus. Our survival instincts cause us to constantly scan our environment very quickly until we choose to focus on something. The key then is knowing how to position your booth as something worthy of focus [...]
Xibeo Newsletter Vol 1 Issue 4 Welcome to fall! We are back from vacation and already running strong on the fall trade show season. Hopefully your summer didn't blow by as quickly as ours did! We spent a ton of time streamlining our booth production and design operations and we’re ready to tackle the upcoming [...]
Let’s face it, exhibiting at a trade show is not cheap. Despite being an extremely effective method of marketing, for many it can be cost prohibitive. For anyone that does commit a budget to trade show exhibiting, it is imperative to calculate the return on your investment. If you can’t determine the value of [...]
We have some good stuff for you this month, including the announcement of the addition of a blog to our website, a feature write up of a major production we completed this summer, and a new design style that is perfect for promoting your brand via retail. Before we get to those though, we wanted [...]