New to trade show marketing?  Start here:

Creating Effective Trade Show Booths

The key to success when creating a brand new trade show booth is to design based on your business goals.

If you are selling products, you should design from the viewpoint of the attendees.  What will attendees want to look at while they move through your booth? It should be set up so that customers can have room to examine your products, make decisions, and then move through to purchase.

If lead generation is your goal, you must consider how your employees will need to use the space.  Your new booth should be inviting and attractive to draw attendees in.  What do you need then for your employees to collect leads?  Or perhaps it will be attendee-volunteered leads for a prize?  Whichever you decide, the booth should be designed accordingly.

Lighting is important as well. Your shop should keep customers interested, but accommodate the in-and-out shopper as well.

Creating effective trade show booths
Creating effective trade show booths

Questions to consider:

  • Do you need storage space?
  • What signage needs to be posted, and where?
  • Can your display space have different levels/
  • What is the lighting like? Natural? Fluorescent?
Creating effective trade show booths
Creating effective trade show booths

It’s not only bold design in color and textures that count, but small design flourishes can set your space apart from your competitors as well.

We are a full service design and construction house. In fact, Xibeo can build just about ANYTHING you can envision for a retail space, restaurant, bar, museum, or lobby.

Talk to us. We’ll bring ideas to the table as well as options for materials and hardware that will maximize your investment!

Trade Show Exhibitor's Rookie Guide

Free Trade Show Rookie Exhibitor Guide

If you are new to trade show marketing, this guide is for you.  It explains everything you need to know to succeed with your first trade show exhibition.  Complete the form below and we will email you a copy.

Trade Show Booth Options:

custom trade show booth

Custom Booth Design

Our on-site team of custom fabricators excels in their quality, creativity and dedication to innovation. They can build any size environment, from the ground up, to meet your specific requirements as well as modify, repair and refurbish existing exhibits.

custom trade show booth rental

Rent a Custom Booth

You won’t find any rental exhibit catalogs here. Each trade show booth we rent is individually designed and manufactured to meet your specific branding, design, and functional requirements. You can get the wow factor you need without the big budget.

custom trade show portable booth

Custom Portable Booth

Portable trade show booths are easy to set up, light weight and cost effective. They are a simple way to create a selling environment that quickly catches attention and draws your customers in. Combine with promotional products for your next trade show win.

Working with Xibeo is always a pleasure. From the first concepts of our designs to the end of the shows, they are on top of every detail.

The staff is very friendly & professional & I would recommend them to anyone in need of an exhibit house. You can’t go wrong with Xibeo!

Juls Robinson, American Music & Sound
Working with Xibeo is a breeze from start to finish. From ideas, design, and development, to installation and billing – They are a great company to work with.

The whole team, led by Lauren, is knowledgeable on modern processes and design, they work with a smile and are always happy to accommodate any needs or ideas you have, however ‘out-there’ they may seem.

Hannah Bliss - Director of Marketing, Focusrite Novation Inc.