How to Attract Attendees to your Booth using a Double Deck
Are you wondering how a double deck trade show booth can help you improve your trade show marketing? The answer is simple! It is an extremely effective method for attracting an audience to your booth.
When trade show attendees walk on to a show floor, their first instinct is to look up. There’s so much clutter at eye level – lights, graphics, video, and sales associates calling out like carnival barkers – all vying for attention. Looking up is how attendees navigate the floor.
Attendees usually know what they came for. They have a list of the companies they want to see all mapped out, so they look up, for the aisle signs.
Dotted within those signs, amongst the sea of hanging signs, is you, perched on top of your double deck trade show booth, surveying the scene below, with your logo proudly displayed below you.
Attendees will think you must be one of the big shots, so they’ll make a note of your company name and remind themselves to stop at your booth space…
The Benefits of using a Double Deck Exhibit
A double deck trade show booth is typically created for island booth spaces from 20’ x 20’ and bigger with at least a 20’ clear height.
Aside from the immediate benefits noted above, a double deck exhibit is a more efficient use of your booth space, which you have undoubtedly paid a premium price for. It’s a great way to add space and functionality to your exhibit without increasing the size and cost of your footprint.
This added space can be used as a secure place for private meetings, hospitality events and celebrity appearances.
A double deck built into your exhibit makes you stand out on the show floor, leaving your attendees with the impression of success and stability.
This instills trust and confidence, and positions you as an industry leader in their minds.
That’s one benefit you can’t put a price on!
Stand out in a sea of single story booths
How much does a double deck booth cost?
Many companies assume that a double deck booth is not within their budget, and that used to be the case. Years ago, the only option for a double deck booth was to buy it, and they always came with a hefty price tag.
That changed with the addition of rental options. Now, renting is the method most often used, and typically most sensible way, to incorporate a double deck into your exhibit.
By renting, you gain all the benefits of using a double deck as laid out above, at about 1/3 the cost of the purchase price.
Should I rent or buy a double deck then?
The general rule of thumb for a standard, single story rental exhibit is if you’ve rented it three times, you’ve purchased it. Therefore, it would make sense to buy a booth you are going to use repeatedly.
However, this scenario doesn’t apply when it comes to long term ownership of double decks. The shipping and drayage costs alone can add up to as much as the purchase price after just a few uses! When renting, those costs, along with the set and strike costs, are typically built in to the final rental price and at a much lower cost.
The only real case for owning a double deck exhibit would be if you had plenty of free space to store it, had your own trucks to ship it to and from each show, if you needed investment write-offs for tax purposes, or if you had several divisions of your company, or partners, to rent it back from you thereby offering an opportunity to offset some of these costs.
If you are unsure whether you should rent or buy, we are happy to help you figure that out.