Katzkin Leather, the leading provider of custom automotive leather, exhibits in a large 30×60 booth space every year at the legendary SEMA trade show. And while their remarkable products are regularly featured in over 100 different vehicles at the show, their own...
Happy Halloween! We are in full swing of a busy trade show schedule and shipping out some scary good booths 🙂 This month our focus has been on trade show graphics and how important they are to your trade show booth. Great graphics are designed to work seamlessly with...
The human attention span is a fickle thing. Our brains have instincts and protocols hardwired in that affect our focus. Our survival instincts cause us to constantly scan our environment very quickly until we choose to focus on something. The key then is knowing how...
Xibeo Newsletter Vol 1 Issue 4 Welcome to fall! We are back from vacation and already running strong on the fall trade show season. Hopefully your summer didn’t blow by as quickly as ours did! We spent a ton of time streamlining our booth production and...
Let’s face it, exhibiting at a trade show is not cheap. Despite being an extremely effective method of marketing, for many it can be cost prohibitive. For anyone that does commit a budget to trade show exhibiting, it is imperative to calculate the return on your...
We have some good stuff for you this month, including the announcement of the addition of a blog to our website, a feature write up of a major production we completed this summer, and a new design style that is perfect for promoting your brand via retail. Before we...