#3 Valuable Giveaways
In this section, we are referring to what has often been called swag. This is the cool stuff you can pick up while walking around trade shows. The ideas are almost always branded and nearly endless.
The key here is to make the giveaway desirable in some way, whether it be valuable, useful, entertaining, or fun. The more people that want your giveaway, the more likely you can generate attendee buzz about you and your giveaway. Make sure that the giveaway is audience appropriate, and generates as many leads as possible.
Some fun and useful ideas include smart wallets for phones, lip balm, reusable water bottles, keystands for phones, well designed bags, USB chargers, mints, etc. You can also tier your giveaways so that not everyone can walk by and grab it. Instead, make them do something easy to get the giveaway. And make sure the giveaway is unique. You want other people to ask around on how to get it.