table top display

We are an exhibit company that offers custom trade show exhibits with a table top display.

 briefcase displays
Opportunities to be creative abound wtih custom trade show exhibits. While at an event hand out something interesting. It's great if you can give away a sample of your product. If your product doesn't lend itself to sampling, try giving something away that will be seen by all attending the event. Have one or two people at the booth and one or two others working the floor, escorting people to your exhibit.

At a recent trade show, one company printed t-shirts promoting its products and company. Customers who wore the t-shirt to the show the next day and came by the booth, received a discount on all products purchased at the show.

Another company sent out 2,500 invitations that included a puzzle piece. Attendees were enticed to come by the manufacturer's exhibit booth to see if their piece of the puzzle was the missing piece. If it was, they won a prize valued at $50. Even those with pieces that didn't match received a pen and message pad with the company's logo and toll free telephone number. Use briefcase displays to get the maximum results.

I always find it amazing when many companies give away an item at a trade show but fail to include contact information. Including an 800 telephone number, email address and web site provides easy follow-up after the show for people who want more information. If you've got a great product let the industry, potential customers and the media know about it.

We have briefcase displays and other portable booth systems.

  
Short on ideas? Do some research. Go to other events and watch exhibitors. Watch the traffic flow. What booths do people visit and why? Feel free to steal ideas. Many ideas are interchangeable between industries.

Promote your exhibit company.

If you're introducing a new product and your budget allows, tie-in a book signing, or invite a celebrity or scientific expert to your booth. This grabs the attention of attendees before, during and after the show. Be sure to inform media who cover your industry to stop by and meet your featured guest. A story written about your new product and promotion will generate publicity for several months after the show is over.

And be sure to develop a press kit that can be distributed at the show's press room. Today, industry shows attract print and broadcast press from a variety of media outlets. It only takes one to learn about your company and product and develop a story reaching your key markets. It can do wonders for your sales.

Promote your participation in the event before using a portable system, during and after. Before the event send direct mail pieces to a select list of potential customers. Tell them why they should stop by your booth. If your budget doesn't allow an elaborate sales piece, a personal letter from senior management can be just as effective.

Call your key potential customers before the event begins to remind them to visit you. Try joint promotions with other exhibitors who have complimentary products. Plan a seminar or cocktail reception during the show to attract key customers and position your company to be noticed by a wide-range of attendees. Get a table top display.