Creating Effective Trade Show Booths
Whether you’re creating a brand new trade show booth for the first time or redesigning an existing booth, the key to success is to design from the viewpoint of the attendees. You must also consider how your employees will need to use the space.
What will attendees want to look at while they move through your booth? It should be set up so that customers can have room to examine your products, make decisions, and then move through to purchase.
Lighting is important as well. Your shop should keep customers interested, but accommodate the in-and-out shopper as well.