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We have trade show booths and exhibit displays. |
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| I'm sure you've seen it at the trade shows
you've attended-there are individuals who work the show to gain contacts,
and those who just work the show because it is a necessary thing to
do (says their boss). To gain the most benefit from a show, it is important
to find a way to connect with those coming through the show and get
rental exhibits.
Work your booth in a unique way by having staff on hand to man the booth
and others ready to circulate and talk to other exhibitors "stuck"
in their booths. Go around and introduce yourself to others, and make
reference to your own booth. Invite them to come over to see your booth
when they take a break. All it takes for trade show exhibit
booths to be deemed successful is to get several solid business
leads and ultimately land one customer. If you plan correctly and take
your business seriously, it should be relatively easy to accomplish
your goals.
Trade shows and seminars for the natural products industry have grown in quantity over the past few years. In addition, business conferences and seminars provide additional opportunities that can be included in your company's marketing plan. Trade shows and the events attached to them are an opportunity for one-on-one contact with your target market. Planning for a show should start a minimum of six months prior to that event. If you plan to attend shows like Expo West in Anaheim next month, or SupplySide East in the Meadowlands the Spring, you better start initiating your strategy. |
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Rental display system for exhibit groups. |
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| Determine who will participate at your booth.
Booth representatives often look bored. It's understandable because
events can be boring standing on the other side of the action, especially
after two or three days. However, if the representative looks bored,
your product may be perceived as boring too. The person representing
your company should look thrilled to be there. They should convey enthusiasm
and energy. There should be a great big warm and inviting smile on their
face the entire duration of the show. Rotate staff and encourage them
to walk the show floor to see how other companies are presenting themselves.
Furthermore, they should invite attendees to your booth.
Booth design is a key element. Your trade show displays need to grab attention quickly. You'll only have a few seconds to entice someone to stop at your booth. Your exhibit must quickly answer the question, "What's in it for me?" You must demonstrate a value for them. The overall theme of the booth should have one clear, immediate, recognizable, concise and appropriate message. You want people to remember something about your company and products that is compelling. Attendees are inundated with messages. You're competing for their attention. Usually when a company purchases booth space at a trade show or seminar event, they send a few representatives, the display, company and product promotional materials and perhaps some giveaway items. At the show, company representatives talk to people and collect leads or arrange for actual sales. |
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